In this episode, I interview Tony Calandro, founder of Purposeful Strategies. Purposeful Strategies is a values-centric consultancy founded on the principle that business can be a force for good and that customers are more loyal to brands that are aligned with their values. Calandro discusses the backlash against corporate ESG practices, sometimes deemed "Woke Capitalism". More specifically, its origins, how professionals in the space should respond, and is there legitimacy in the critique of ESG.